differentiation$21241$ - translation to greek
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differentiation$21241$ - translation to greek

PROCESS OF DISTINGUISHING UNIQUE PRODUCTS OR SERVICES
Differentiation (marketing); Differentiation (economics)
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differentiation      
n. διαφορά, διάκριση

Definition

differentiation
n. to make a differentiation between

Wikipedia

Product differentiation

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, The Theory of Monopolistic Competition.